The social network giant, Facebook started with a motive to create a social network for college students, but ever since its inception it has widened its portfolio to not just connecting every individual over the globe but also promoting and increasing your business through it. Facebook is no more just a fun social space. It presents a huge platform for brands to interact with their customers. Indian Digital Marketing has tight integrations with Facebook to take the power of remarketing to Facebook's custom audience. Facebook can help you reach your target audience who are an asset for your business. It is very essential to have a clear goal and a strategy to achieve it. We here at IDM will help you market your business on facebook not as an outsider who tries to sell aggressively, but as a part of the community with our unmatched services and innovative ideas.
Strategies on which Indian Digital Marketing Focuses:
Indian Digital Marketing keeps following things in mind while doing Facebook Marketing for its clients:
Know your Target Audience: First thing to know….What is your right target audience? Segment your targeting on the basis of location, demographics, gender, age etc. Face book marketing, gives you the opportunity to reach exactly to the part of population you wish, which makes advertising much more effective.
Let everyone know that you are on Facebook: Use Facebook icon everywhere on signature in mails, putting social media icon on website, use facebook plugins on site, for blogs or websites with sidebars, you may use the Facebook Like Box or Like Button .This helps to leverage the existing traffic of your site, improves brand awareness and increase followers on Facebook.
Create and Schedule Status Updates: Create your status updates using images or video; posts with photos receive 120% more engagement than average posts. Question posts get more comments. Schedule Your Updates as per your convenience with facebook built in feature to appear on your page later.
Engage with your Facebook Community: Engaging and talking with your community on Facebook could build a strong relationship with customers and creates Brand trust & loyalty among masses. They can turn out to be your repeat customers or potential leads.It could also be one of your customer support hub.
Engage with other Facebook Pages: We try to engage on those facebook pages where our client’s customers hang out. Our comment will serve as a link toward your page that can lead to an additional like or following.
Optimize Your Ads by telling the Right Story.
Create or join Facebook Groups.
Manage Your Advertisement Budget Wisely.
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